Wednesday, March 19, 2014

"Darwin's Athletes": Sports & Ethnicity (SP# 13)


Hollywood’s portrayal of sport in the African American culture varies respectfully with that of the Hoop Dreams documentary.  While media serves as the ultimate source for falsely portraying the African American culture as a whole, it is inexcusably evident that media holds a sense of negative representation of African American athletes in society. Hoop Dreams is a documentary featuring the struggle of two young inner city boys from Chicago simply battling the various challenges they faced while trying to become college basketball players for a ‘ticket out of the projects’. This seems to be a recurring story in Hollywood sport films that largely feature African American athletes. For example, The Blind Side is a newly popular film based off of the true story of a current NFL player’s life. This movie serves as a prime example of a Hollywood film that has significantly and stereotypically portrayed the life of an African American athlete. Although the story is based off of a true story, Hollywood dramatized his story and ultimately worsened his backgrounds and upbringing. Hollywood succeeded in creating the typical film about an African American athlete growing up in the projects and solely counting on success in sport as the only way out of his harmful upbringing.


Because money and power run today’s society, money and power are ultimately measured through an individual’s success. In Hollywood, an African American athlete’s success is mainly measured through their accomplishments in effort to escape the harmful areas of their upbringings.  In Hollywood films, racism is terribly evident both in effort to prevail and exemplify what racism was like in the past, and in order to show that racism still lives in society today.

While I do not believe sport is damaging or diminishing the Black American, I do believe that critical analysis of stereotypical opinions can essentially prove to be negatively representing the African American culture through sport. Sport is not preserving the myth of race. I believe that current sport is becoming blind to color. While racism was once an order of daily functionality, today, some of the most respected and famous athletes are African Americans, and their legacies are certainly not being diminished! 

Friday, March 14, 2014

Sports: Women and the Gender Order


In the process of searching for a commercial advertisement featuring and or representing the roles and identities that athletes withhold around the world, I was shocked at the gendered identities that were given to women athletes. In my observations, I realized that Nike’s promotional advertisements were seemingly the least bias and most diverse ads. I chose to dissect and interpret the messages in the “Voices” commercial, which features elite women athletes, because it portrays an idea of what society should categorize women as and it gives us a sense of how far women athletics have come in terms of sports in the U.S. This commercial gives women a sense of relief in that sports and women’s inherited false identities as athletes may be on their way to equality.

In class, we’ve gone into detail about the negative connotations in which women have been categorized as athletes in today’s society. The role of solely participating as an athlete does not suffice for women. They must be both sexy and athletic to fulfill their roles as successful athletes. Media serves as an external promotion for products and people in society. It  dictates our minds and has the ability to give women false identities. It is through media that women athletes are objectified and portrayed more as sex symbols than as athletes. Magazines, commercials and advertisements adhere to society and it’s bias against women athletes by representing women as sex symbols and men as strong, successful athletes. Why is it acceptable for male athletes to be photographed in normal clothing and women athletes in obscure clothing? “Try Googling the words "women" and "sport" and you quickly come across the item "No athlete would mind being interviewed by one of these sideline hotties" from the US's Men's Fitness online magazine. You can also have a look at the sexiest female athletes of 2013. Try it with men and sport and, sorry ladies, not a six-pack in sight” (Stanistreet, 2013). Stanistreet’s observation of the correlation between women and sport in inevitable. Women athletes will not be featured in the media unless they are being objectified. 

References:

Stanistreet, M. (2013) Medis need to stop portraying women simply as 'touchline totty'. Media Blog. DOI: http://www.theguardian.com/media/media-blog/2013/sep/19/media-portraying-women-sports-sexism

Voices Commercial: http://www.youtube.com/watch?v=f1ighxU1vYw